I run the operations behind your business, and I build what's missing.
I'm a fractional Online Business Manager for growing companies. I handle your systems, data, and day-to-day communication on an ongoing basis. When off-the-shelf tools aren't enough, I build the custom automation myself.
Based in Bangkok · Working with clients worldwide
What I take off your plate
Ongoing operations support for founders who are done doing everything manually.
Inventory & data: stock, orders, reporting: accurate and easy to access
Customer communication: inbox, replies, booking, follow-ups
Content & publishing: blogs, social, campaigns: planned and shipped on schedule
What's eating your time?
Tell me what you're still doing by hand. I'll reply within 24 hours.
Who I work with
This is a fit if your business is growing, but the back office hasn't caught up.
I work with solo founders, small business owners, and lean teams doing roughly $500K–$5M a year. You've outgrown spreadsheets and manual admin. You need someone to own the operations. Not another tool to configure, and not a full-time hire you're not ready for.
You want a partner who can say “I'll handle it” and actually mean it.
What I run for you
Three areas where growing businesses usually feel the pain first
- Inventory and stock visibility
- Order and fulfillment tracking
- Reporting you can actually trust
- Custom tools when spreadsheets break
- Inbox and reply management
- Booking and scheduling
- Follow-ups and handoffs
- Multilingual support when you need it
- Blog and content publishing
- Social scheduling and distribution
- Campaign coordination
- Pipelines that run on a schedule
How we work together
This is an ongoing partnership, not a one-off project quote.
Most founders don't need another consultant deck. They need someone embedded in the business who learns how things work, fixes what's broken, and keeps improving it month over month.
I take on a small number of retainer clients so I can go deep, not wide. We start by understanding what's manual, what's fragile, and what's costing you time. Then I run it, build what's missing, and keep it running.
You get senior operational coverage without a full-time salary. When something needs to be built, you don't wait on a separate dev project.
Why this works as a retainer
- Fewer clients, deeper involvement. I'm not juggling dozens of accounts.
- I build, not just configure. Custom solutions when templates fall short.
- You talk to the person doing the work. No account manager layer.
- AI and automation where they save real time, not buzzwords on a slide.
Businesses I run operations for
Real clients. Ongoing work. Outcomes that matter to the business.
The problem
A growing jewelry brand juggling inventory across channels, content that needed to ship regularly, and social presence that couldn't depend on the founder doing everything by hand.
What I run now
- Inventory management through a natural-language system: ask what's in stock, what's low, and what's moving without digging through spreadsheets
- Automated blog publishing so content goes out on schedule
- Automated Instagram publishing so the brand stays visible without daily manual posting
The outcome
The founder spends less time on admin and more time on the business. Operations run whether it's a busy week or a quiet one.
The problem
A global festival processing hundreds of submissions per cycle across three continents, with submission intake, jury coordination, and review workflows that couldn't scale on manual email and spreadsheets.
What I run now
- Full submission, review, and judging pipeline
- Automated jury outreach and coordination
- Systems that handle 300+ submissions per cycle, backed by sponsors including Epson and YouTube
The outcome
The festival runs reliably cycle after cycle. The team focuses on programming and community, not chasing submissions and jury replies.
Built-in infrastructure, not starting from zero
Proprietary systems I've built and battle-tested, so new clients move faster.
A platform I built for inbox management, auto-responses, booking, and multilingual chat. When a client doesn't have a strong system in place, I can deploy ChatIQ instead of forcing a patchwork of apps.
View ChatIQA componentized content system for blogs and marketing content: structured, repeatable, and built for teams who need to publish consistently without rebuilding the process each time.
View MDXBlogYou're not paying me to learn on your dime. You're getting someone who's already solved these problems and will customize them for your business.
Technical when it counts
I'm a developer first. That means when your operations need something that doesn't exist off the shelf, I can build it: data systems, automation, AI-assisted workflows, secure setups for sensitive information.
That depth supports the operations work. It's not the pitch. The pitch is: your business runs smoother, and you stop being the bottleneck.
Tell me what you're still doing manually
If you're a growing business that needs ongoing operational support (systems, data, communication, content), send a note. I'll reply within 24 hours with whether it's a fit and what a sensible first step looks like.